When he’s not listing his latest luxury home, consulting a renovation with contracting partners, or sorting out finishing details with interior designers, you can find luxury realtor Juan Rubio in another familiar place, your phone screen. The Colombian-born “Wolf of Real Estate” has expanded into the Youtube space to further assist and educate audiences from all avenues of the real estate world on how to achieve their goals successfully.
Rubio prides himself on going beyond the typical duties of a realtor. Seeking out properties on the cusp that have potential and turning them into move-in-ready, fully upgraded luxury properties is precisely what his YouTube channel “The Wolf of Real Estate” will showcase.
“This channel will be for everyone to learn.” Rubio shares, “From the brand new realtor struggling to sell a house to the seasoned agent trying to break into the luxury market.”
However, The Wolf does not stop there.”The first-time homebuyer wanting to get a good deal, the investor wanting to flip homes […] or maybe just someone who loves a good real estate show!” The channel boasts a well-rounded and approachable journey through Rubio’s fix and flips ventures, new listings hitting the luxury market, and much more. There is truly something for everyone. Each detail is carefully explained and showcased to allow viewers to feel not only along for the ride but encouraged to take one of their own. Rubio’s passion and relentless attention to all aspects of the real estate landscape (investing, luxury flips, wholesale, market value retention), paired with his understanding of the importance of social media in today’s market space, are what truly set him apart from his peers.
“I don’t just show luxury properties to buyers; I am an active luxury real estate investor, which is a massive bonus for any of my clients for the insight I can provide. The most important thing for any business right now is attention. He who has the attention wins.”